Rupsha Saha
Performance Marketing Associate @Nuvr | BBA | Institute of Management Study
- Role
- Performance Marketing Associate at Nuvr
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Rupsha Saha
Performance-driven marketer with experience in e-commerce and quick commerce. Proven sales and CRM skills in the travel industry, consistently meeting targets and driving revenue growth.
Experience
Performance Marketing Associate
Apr 2025 — Present · Kolkata, IN
Drive end-to-end E-commerce & Quick Commerce ad strategy across Amazon, Flipkart, Zepto, Blinkit, scaling brands across multiple categories. Manage ₹3 Cr+ annual ad budgets, delivering sustained BSR growth, improved ROAS, revenue scaling, and Share of Voice (SOV) expansion. Optimize SKUs across Home & Kitchen, FMCG, Apparel, Women’s Beauty & Skincare, ensuring efficient spend distribution and GV growth. Generate performance insights using Amazon Pi, Helium 10, SOV & GV tracking, search term mining, and competitor benchmarking. Implement automation frameworks using Atom 11 and Adbrew, enhancing campaign efficiency and enabling monthly & annual category planning.
Education
Taki House Government Sponsored Girls' High School
Higher Secondary
2021
NIHT
Certificate Program in Digital Marketing, Digital Marketing
2024
Surah Kanya Vidyalaya
Secondary
2019
Institute of Management Study
Bachelor of Business Administration - BBA
2024
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