Rupi Banwait
Senior Marketing Specialist @FedEx
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WORK HISTORY
Senior Marketing Specialist @FedEx
Successfully launched a new FedEx service in the UK, allowing customers to ship with no account. • Managed TNT Direct online booking tool for non-account customers. Improved both Domestic and International profitability through new customer shipping preferences and increased YOY revenue from $5m to $7m improving conversion and ROI• UK & IE Brexit and Pricing Marketing communications lead. Localised global marketing content: ensured timely localisation and translation of web content and marketing collateral while ensuring content was up to date.• Tracked, measured, analysed and reported on results on a regular basis to determine ROI and improvement areas. Oversaw budget and marketing spend for areas of responsibility.• Worked closely with senior stakeholders and provided reports on a monthly basis
EDUCATION
The Institute of Direct and Digital Marketing
Content Design
York University - Canada
Post Graduate Certification - Chartered Institute of Marketing (CIM)
York University - Canada
Bachelor of Business Administration Studies (BBA) Honours
SKILLS
ABOUT RUPI BANWAIT
Digital Marketing professional with 20+ years’ experience in developing successful brand…
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