Andy Rupert
Sports & Tourism Professional With Expertise in Digital Marketing & Analytics
- Role
- Senior Media Strategist at Madden Media
- Location
- State College, PA, US
- LinkedIn followers
- 500 followers
About Andy Rupert
My specialties are working within the sports and tourism industries to enhance brand…
Experience
Senior Media Strategist
Oct 2020 — Present
Manages 50-80 digital marketing campaigns at any given time for destination marketing organizations (DMO) throughout the nation-Executes digital marketing campaigns in Facebook, Google, LinkedIn, Spotify, Outbrain, StackAdapt and others-Stayed $149,500 under budget while reaching all digital marketing campaigns in calendar year 2021-Interprets and manipulates complex data for optimizations mid-campaign-Manages digital campaigns for destinations such as Buffalo, Lake Havasu, Carmel, West Virginia, State College, York, Gettysburg, Prince George\'s County and Valley Forge.
Education
Penn State University
Minor Degree, Movement Sciences
2006 — 2008
The University of Southern Mississippi
Master of Science, Sport Management
2008 — 2009
Penn State University
Bachelor of Arts, Sports Journalism
2004 — 2008
Skills
- Google Analytics
- Sports Marketing
- Sports Management
- Budget Management
- Media Relations
- Blogging
- SEO
- Data Mining
- Email Marketing
- Public Speaking
- Inbound Marketing
- R
- Linear Regression
- Event Management
- Social Media Marketing
- Press Releases
- Sports Industry
- Event Planning
- Customer Service
- Project Management
- Advertising
- Marketing
- Copy Editing
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