Rupayan Dutta

About Rupayan Dutta

Most CRM builds look polished in demos. The real test is what happens when they go…

Experience

1. Senior Voice Assistant

   Scriptures

   Jun 2025 — Present · Kolkata, IN

   I am currently working as a Senior Virtual Assistant at Scriptures Research and Development, focusing on client onboarding, CRM management, and marketing automation using the GoHighLevel (GHL) platform. In this role, I collaborate with clients to understand requirements, translate them into technical workflows, and implement solutions that optimize business processes.I manage the full client lifecycle—from gathering requirements and configuring CRM systems to designing funnels, setting up automation workflows, and integrating WordPress websites with GHL. I ensure data integrity and validation testing, verifying that workflows, forms, triggers, and pipelines function accurately for a seamless client experience.Key Responsibilities- End-to-end client onboarding on GHL, translating business needs into actionable workflows- Design, configure, and optimize funnels, pipelines, and automation workflows- Integrate WordPress websites with GHL for smooth CRM and marketing automation- Conduct data validation testing to ensure workflow accuracy and reliability- Set up triggers, forms, and automated campaigns (email/SMS) based on client objectives- Collaborate with clients to provide training, support, and guidance on CRM features- Troubleshoot and resolve issues in existing workflows to ensure smooth operations.Achievements- Successfully onboarded multiple clients with fully functional, customized CRM workflows- Implemented automation systems improving lead tracking, conversion, and client satisfaction- Strengthened expertise in WordPress-GHL integration and accurate data workflows- Developed systematic testing and documentation processes for high-quality deliverables- Enhanced client collaboration and ensured smooth CRM adoption.This role has allowed me to combine GHL development, QA, and client management skills, making me a versatile professional capable of delivering efficient automation solutions with high quality and accuracy.

Education

• Birla Institute of Technology, Kolkata

  Diploma, Electronics & Tele-Communication Engineering

• Institute Of Engineering and Management

  Bachelor of Technology - BTech, Electronics & Communication Engineering