Rupa Rajamani
Digital Product Marketer. Fintech & Banking Businesses. Startup Marketplaces & MNC\'s.
- Role
- Head of Growth, Financial Services at Tata Digital
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rupa Rajamani
I am a Digital professional with 20 years of core digital experience primarily in the…
Experience
Head of Growth, Financial Services
Apr 2022 — Present · Bangalore Urban, IN
In this position, my primary responsibility is to drive revenue for all of Financial Services (Credit Cards, Loans, Buy Now Pay Later, Insurance, Investments, Bill Payments and UPI). These businesses are housed within the Tata Neu app. Using Growth initiatives and Marketing levers I built each of these businesses from the ground up to consistently deliver on revenue and target operating goals. Recruited a high calibre team to work individually on each business line. Also, managed different teams to deliver on Marketing functions like Outbound Communications and Performance Marketing.
Education
Faculty of Management Studies - University of Delhi
MBA
RV College Of Engineering
BE
La-Martiniere for Girls, Kolkata
High School
Skills
- Analytics
- Business Strategy
- Web Analytics
- Social Media Marketing
- Management
- Project Management
- Banking
- Digital Marketing
- Digital Strategy
- Cross Selling
- Financial Services
- Crm
- E-Business
- Retail Banking
- Strategy
- Vendor Management
- Product Management
- Marketing
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