Rupam Chourasia

About Rupam Chourasia

Dedicated and results-driven Programmatic Account Manager with hands-on experience in…

Experience

1. Associate Programmatic Account Manager Media Planning Support

   Lemma

   Nov 2021 — Present · Maharashtra, IN

   Programmatic Campaign ManagementAssist in end-to-end programmatic campaign management across multiple regions and SSP platforms. Manage campaign setup, pacing, and optimization for digital and DOOH campaigns.* Publisher Onboarding & Inventory AcquisitionAct as the primary point of contact for onboarding publishers across multiple regions. Conduct calls, facilitate contract signings, and secure inventory for international campaigns.* Publisher Relationship Management & MonetizationManage and grow relationships with publishers to maximize inventory performance and revenue. Analyze inventory data to optimize yield, and provide insights, market trends, and strategic recommendations for monetization.* Media Planning CollaborationCollaborate with media planners to evaluate screen availability, prepare global inventory sheets. Assist in developing detailed campaign plans aligned with client briefs and seasonal trends.* Cross-Functional Coordination & ReportingWork closely with ad operations, publishers, and sales teams to ensure smooth campaign execution. Provide post-campaign reports with data visualizations, insights, and key takeaways. Ensure contractual terms, reporting, and payment processes are accurate and timely.* Market & Inventory AssessmentAssessing market availability, inventory potential, and screen-level targeting. Assist in preparing global media plans to ensure accurate screen and audience targeting.* Campaign Launch CoordinationCoordinate with publishers to secure screen availability approvals for campaign launches. Share campaign details, finalize IOs, gather missing information, negotiate terms, and maintain prompt communication for urgent requirements.* Data Analysis & Workflow OptimizationConduct in-depth analyses of publisher inventory and create master inventory. Streamline workflows to enhance team efficiency. Evaluating global inventory details like CPM, format specifications, and regional availability.

Education

• T.M. Bhagalpur University, Bhagalpur

  Bachelor of Commerce - BCom, accounts honours

  2010 — 2014

• Ramachandran International Institute Of Management (RIIM Pune)

  MBA, Marketing

  2020 — 2022