Rupali Kesharwani
Driving Business Growth through Tech-Commercial Synergy | Manager – Application Engineering at JSW Steel | ISB Leadership Program | M.Tech – IIT Bombay •Cross-Functional Leadership •Customer Engagement •Strategic Growth
- Role
- Manager Application Engineering Sales and Marketing at JSW Steel
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rupali Kesharwani
With over 7 years of experience in the steel industry, I specialize in delivering…
Experience
Manager Application Engineering Sales and Marketing
Aug 2024 — Present · Navi Mumbai, IN
Central Coordinator for Pan India Coated Steel (Galvanizing, Galvalume, Prepainted Galvanizing, Prepainted Galvalume, Tinplate, Zinc-Aluminium Magnesium ), responsible for:Technical Sales and Customer Support• Work closely with customers to understand their needs, guide them in selecting the right steel grade, coating thickness or offer tailored product solutions for their end applications.• Serve as the technical interface for OEMs, providing pre-sales support, managing full lifecycle from enquiry handling and TDC finalization to trials and approvals.• Provide post-sales support to ensure customer satisfaction and resolve product related issues.• Collaborate with R&D, product development, operations and sales team to drive new product development, ensuring products meet customer requirements.• Support business development by identifying new applications and guiding existing customers on new product adoption.• Conduct market research and competitor analysis to identify opportunities and threats, ensuring strong market positing of JSW\'s coated products.Project Management• Manage technical projects from concept to delivery, ensuring timelines and quality standards are met.• Maintain detailed documentation including technical specifications, TDCs, test results and customer approvals.Collaboration and Communication•Developed a Power BI dashboard to track customer complaints and identify key improvement areas, enhancing service and quality across all coated manufacturing units.•Led a CFT Synergy intiative focused on collaboration, relationship building and continuous improvement with key appliance customers.• Conduct technical discussion and VA/VE workshops to deliver cost-effective, performance driven solutions.• Develop training materials and conduct sessions to educate users on effective product use and benefits.• Participate in networking events to promote company products and expand market presence.
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