Rupali Chaudhary

About Rupali Chaudhary

Strategic Growth, Product & PnL, and GTM leader with 9+ years of experience building, launching, and scaling digital and SaaS-led businesses. I currently own and scale ₹250+ Cr revenue portfolios, with end-to-end accountability across product launches, go-to-market execution, pricing, lifecycle monetization, and profitability.I specialize in 0→1 and 1→N product launches, taking products from market discovery and concept definition through GTM, scale, and steady-state ownership. Over the years, I have launched and scaled multiple products and categories, each achieving profitability within defined timelines through strong product-market fit, disciplined GTM design, and execution rigor.My work is deeply P&L-driven, spanning launch strategy, pricing architecture, CAC optimization, channel mix, retention, and upsell. This has delivered:I bring a rare blend of product thinking, commercial ownership, and operational execution. My approach is data-led and AI-assisted, leveraging customer segmentation, predictive analytics, and automation to de-risk launches, accelerate adoption, and build sustainable revenue engines.

Experience

1. Director of Revenue Management

   upGrad

   Jan 2025 — Present

   Own end-to-end 250 cr P&L including revenue growth, gross margins, pricing architecture, CAC, cost optimization, and profitability targets.• Lead category strategy, defining product mix, portfolio prioritization, pricing ladders, and long-term category roadmap aligned to market demand and margin goals.• Drive profit-led decision making, balancing acquisition spend, discounting, capacity planning, and incentive structures to maximize contribution margins.• Delivered 20%+ improvement in gross margins through pricing redesign, monetization levers (upsell, bundling), and disciplined cost governance.• Act as category business owner, making trade-offs across marketing investment, channel mix, partner commissions, and product enhancements to optimize ROI.

Education

• National Institute of Technology Jamshedpur

  Bachelors of Technology (Honours), Production & Industrial Engineering

• Indian Institute of Management, Kozhikode

  Post Graduate Diploma in Management, General Management

Skills

• Catia
• Management
• Six Sigma
• Internal Audit
• Engineering
• Analysis
• Industrial Safety
• Business Development
• C++
• Operations Management
• Manufacturing
• Powerpoint
• Microsoft Excel
• Team Management
• Project Managers
• Factory
• Microsoft Word
• Strategic Planning