Rupali Krishna
Director Head Digital OmniChannel & Transformation, Dr.Reddy\'s; Investor; Author; Speaker, Leading Digital Transformation, Data Analytics, MarTech, Programmatic, AI ML for Business; Ex: Vodafone, Merck, Zee, Percept
- Role
- Director Head Digital Omnichannel Martech & Transformation at Dr. Reddy's Laboratories
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Rupali Krishna
Proven Digital Leader | Driving Transformation & Innovation | Certified MarTech, Omnichannel, Data Analytics SMEs | Speaker, Thought Leader, Author on Digital Strategy & Business Transformation Topics With a successful track record in driving digital transformations and leading impactful initiatives, I am an experienced digital leader passionate about creating exceptional customer experiences and accelerating business growth. Data-Driven Marketing Expert: As a data-driven marketing leader, I excel in MarTech, Digital Marketing, Real-time Remarketing & Personalization, Conversion Rate Optimization, and Predictive Targeting & Customer Experience. I hold certifications in Adobe Analytics, Adobe RealtimeCDP - Experience Cloud, Google Marketing Cloud, DV360, and have SMEs in Salesforce 360 Marketing-Sales-Social Cloud, Search, Video, Display, Shopping, Conversation AI, Programmatic In-Gaming, In-App, TV, Radio, OOH. Innovative Solutions: Leveraging cutting-edge technologies like AI, ML, and Big Data, I deliver innovative solutions that propel organizations forward in the digital landscape. I have successfully implemented digital platforms, enhanced online marketing campaigns, and streamlined processes to meet customer demands and exceed business goals. Data Insights & Privacy Champion: My strong analytical skills enable me to identify market trends and consumer behaviours, driving data-backed decision-making and actionable insights while ensuring Customer Data Safety & governance. Global Experience: I have delivered Digital Sales, eCommerce, Growth-Hacking, and Transformation projects for renowned global organizations like Vodafone, Merck, Zee5, HSBC, DCB Bank, Accenture, Hero Group, and Kraft Foods. My expertise has also led me to collaborate with international teams and lead initiatives for leading worldwide OTT & Short Video, Gaming, & Music platforms. Current Role: Currently, I lead Sales & Marketing Transformation and Data-Driven MarTech Omnichannel Practice Governance as Head of Omnichannel, MarTech & Digital Transformation at Dr. Reddy\'s Laboratories, one of the largest Biopharmaceutical majors, globally. Open to connecting with futuristic, forward-thinking, like-minded professionals this value innovation, digital excellence, and customer-centricity.
Experience
Director Head Digital Omnichannel Martech & Transformation
Jul 2021 — Present · Mumbai, IN
Own the Marketing Transformation Strategy & Roadmap for Business Impact, Reach & Productivity KPIs for harnessing Martech Value & Opportunities across the marketing value chain # Leading Programmatic, Social, Digital Marketing. Delivering Real-time dynamic content Personalisation.# Delivering Upsell, Cross-Sell, Brand SoV, Customer Acquisition & Engagement, and Lead Generation Use Cases.# Used data analysis to identify and target key customer segments, and conducted A/B tests to optimize messaging, design
Education
TASMAC Institute of Graduate Studies, University of Wales
Master of Business Administration - MBA, International Marketing
1998 — 2000
University of Mumbai
Bachelor of Arts - BA, History, English, Humanities & Political Sciences
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