Rupali Keshari

About Rupali Keshari

Digital Marketing Manager | 7+ Years of Experience | Performance Marketing | SEO | Media Planning | AnalyticsI’m a results-driven Digital Marketing professional with 7+ years of hands-on experience across a wide spectrum of platforms and tools. I’ve managed campaigns across Google Ads, Facebook, LinkedIn, Twitter, Bing, Snapchat, TikTok, and Pinterest. My expertise spans both paid media and organic growth strategies, including Social Media Marketing (SMM), Search Engine Optimization (On-page & Off-page), and SMO.I’m well-versed in industry tools like Google Analytics, Google Tag Manager, Google Search Console, Data Studio, SEMrush, SpyFu, Ahrefs, Ubersuggest, Hootsuite, and Google Trends—helping me derive actionable insights and optimize campaign performance. Core Skills:Campaign Management (Google, Meta, LinkedIn, Snapchat, Tiktok, Pinterest, etc.)Media Planning & QAPrisma Booking & ReconciliationSEO/SEMAdvanced Excel (Pivot tables, formulas, charts)Client handling via UpworkCreative tools (Photoshop, CorelDraw, Canva, Maya, Nuendo, ToonBoom) I’m also skilled in presenting data-driven insights and have experience working with various communication and collaboration tools like Trello, Asana, Slack, Zoom, Teams, and Google Meet. I started my journey with a Business Development internship, where I also learned the fundamentals of Email Marketing.Always open to learning, evolving, and collaborating—let’s connect!

Experience

1. Manager Paid Social

   Groupm

   Mar 2024 — Present · Gurugram, IN

   Promoted to Manager | March 2024 – PresentAfter being promoted from Senior Executive to Manager in March 2024, I have taken on a leadership role within the team, currently overseeing a group of five Executives and Senior Executives. I am responsible for driving performance and ensuring the seamless execution of multi-platform digital advertising campaigns across Facebook, TikTok, Pinterest, Snapchat, LinkedIn and Reddit.I play a key role in end-to-end campaign management, utilizing tools such as Prisma for efficient budget planning and tracking, Power BI for advanced data visualization and performance reporting, and PINC for accurate taxonomy management and campaign structuring. Additionally, I manage project workflows and task allocation using Wrike, ensuring timely and high-quality delivery that aligns with client expectations and internal SLAs.Beyond operational responsibilities, I actively contribute to team development by mentoring newer team members, conducting regular knowledge transfer sessions, and leading structured training initiatives focused on enhancing platform expertise, reporting accuracy, and best practices across the board. Through a collaborative and proactive management style, I aim to foster a high-performing team culture that prioritizes continuous learning, accountability, and excellence.

Education

• Vatsalya Sr. Sec School

  High School

  1998 — 2010

• St. Joseph's Convent Sagar

  High School

  2010 — 2012

• Educational Multimedia Research Centre, Devi Ahilya Vishwavidyalaya

  Bachelor’s Degree, Electronics media

  2013 — 2016

• Institute of management studies, Davv Indore

  Master’s Degree, E-Commerce/Electronic Commerce

  2016 — 2018

Skills

• Search Engine Optimization (SEO)
• Leadership
• Research
• Sketching
• Microsoft Powerpoint
• Microsoft Word
• Painting
• Social Media
• On-Page Optimization
• Coreldraw
• Toon Boom
• Management
• C
• Microsoft Office
• Teaching
• Adobe Photoshop
• Html
• Adobe Premiere Pro
• Off-Page SEO
• English
• Teamwork