Rupak Sengupta

About Rupak Sengupta

As a qualified management professional, I offer 30 years of diverse experience in strategic marketing and branding, sales and marketing management, trade marketing, event management, e-commerce, and supply chain management in the print media and agrochemicals industry including an entrepreneurial stint in a startup firm. Moreover, my expertise to frame strategic directions in sales & marketing, thus driving business development plans and exploring new market opportunities & generating growth opportunities to meet set organizational objectives has always been appreciated. At present. I seek a challenging senior management role as General Manager/Vice President - Sales/Marketing in the Media, e-Commerce, Banking, Agrochemicals, Real Estate, FMCD or FMCG sector. As a Deputy General Manager- Sales, in ABP Pvt. Ltd, Kolkata, where my job profile includes but is not limited to tasks to spearhead all India sales operations of ABP group, oversee institutional and retail sales to meet top line and bottom line numbers for each daily brand besides driving efforts to accomplish the collection targets and deliver my tasks on time within allocated budget. Possess profound experience to frame tactical sales, marketing & brand management strategies for new brand/ product launches; streamlines sales & marketing operations for higher sales productivity and efficient use of resources. Further prepares competitor profiles & monitors operations, identify new opportunities to drive top line & bottom line growth and improve market share to meet organisational goals. I have generated incremental growth in readership numbers to maintain market leadership despite tough situation in print media industry. Here are a few excerpts from my propensity for achievement and contribution: • Awarded with the highest \'Star\' rating in annual performance appraisals in 2019. • Two-time winner of the \'Chairman\'s Award\' for 2006-07 & 2013-14. • Duly rewarded for exemplary performance in the Times Group, the largest media conglomerate with fast track career progression after getting highest rating continuously. Besides, I am dedicated to the principles of quality, dedication and continuous improvement. Indeed, I am very confident that I will prove to be a valuable asset and contribute substantially to any organization\'s success.

Experience

1. Deputy General Manager, Sales Head

   Abp Pvt Ltd

   Jun 2016 — Present · Kolkata, IN

   Championed efforts to create competitive advantages after applying industry best practices in order to decrease high costs & increase profitability with aim to ensure operational excellence.• Essayed a success story by generating incremental growth in readership numbers to maintain market leadership despite tough situation in print media industry.• Deftly ideated along with the advertisement department and implemented innovative marketing ideas to increase readership, strengthen the brand leadership position and regain lost market share.• Adroitly adopted industry best practices to bring about changes to trade marketing and expand distribution network to strengthen market presence for each brand in the market segments.• Played a pivotal role to streamline and revamp the entire subscription management system and ensure better sales efficiencies through higher cost effectiveness and improved productivity.• Merited for driving continuous process improvements to smoothen workflows with 24x7x365 coordination with other departments including brand, editorial and production to enable seamless reader experience.• Successfully launched the ABP school edition in Bengal through a series of product demonstrations and presentations in different schools to target the student community.• Scripted a success story by increasing the market share and strengthening the brand equity of ABP & TT to propel the brands to the next higher level of growth.• Effectively identified relative weaker markets and customized action plan to increase market share. • Credited for multi- tasking and coordinating with other functions to create tailor-made events to improve brand recall among consumers as well as came up with new ideas for special supplements.• Displayed excellence to orchestrate the launch of 13 PwP (paper within paper) editions in Bengal along with efforts to guard the brand leadership for ABP and Telegraph in West Bengal against the national leader the Times Group.

Education

• XLRI Jamshedpur

  Post Graduate Certification in Business Management, Business Management

  2010 — 2011

• R.K.Mission Vidyapith, Purulia , WB

  Secondary

  1976 — 1983

• Bidhan Chandra Krishi Viswavidyalaya

  B.Sc (Agriculture - Hons.), Specialisation in Agricultural Economics

  1985 — 1989

• Howrah Zilla School , Howrah , WB

  Higher Secondary, Science

  1983 — 1985

Skills

• Channel Optimization
• Marketing Strategy
• Strategic Planning
• Business Strategy
• Market Research
• Sales Channel Development
• Launching New Brands
• Sales
• Team Management
• Business Development
• Management
• Operations Management
• Dealer Management
• Crm
• Competitive Analysis
• Business Writing
• Project Planning
• Direct Sales Programme