Rupak Saha

About Rupak Saha

Result-oriented professional with ~6+ years of experience overseeing the performance and strategy of business categories, supporting business solutions and analyzing business operations with an aim to utilize my strong analytical and management skills to achieve strategic business goals

Experience

1. Category Lead

   Unacademy

   Jun 2021 — Present · Bengaluru, IN

   Owned category AOP of ₹20 Cr, consistently delivering ~90% of annual revenue targets through data-driven GTM planning and cross-functional execution.Managed ₹6 Cr annual marketing budget across performance, influencer, partnerships, and CRM channels to achieve qualified leads annually while improving channel ROI.Improved lead-to-conversion rate from 2.2% to 4.6% by aligning sales, marketing, and product teams on lead quality, funnel optimization, and faster follow-ups.Increased Average Order Value (AOV) from to by scaling high-margin iconic offerings, growing their revenue contribution from 8% to 37%.Boosted renewal revenue contribution from 6% to 14% through targeted retention initiatives, lifecycle marketing, and customer re-engagement programs.Partnered closely with marketing teams to optimize Cost Per Lead (CPL), CAC, and ROI, enabling sustainable growth while maintaining profitability guardrails.Collaborated with value offering and operations teams to consistently maintain 4.4+/ 5 customer ratings, ensuring strong value delivery for paid subscribers.

Education

• Ramaiah College Of Arts, Science and Commerce

  Bachelor of Business Administration - BBA