Runa Crasta
Revenue Operations Manager at ZoomInfo
- Role
- Revenue Operations Manager at ZoomInfo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Revenue Operations Manager
May 2024 — Present
Spearhead improvements in Customer Onboarding, Experience, and CSM Assignments by identifying process bottlenecks and driving data-backed solutions. Partner with GTM teams, Sales Ops, and Marketing Ops to streamline lead-to-revenue processes, align buyer journey touchpoints, and deploy scalable automation. Collaborate on automation initiatives, support UAT cycles, and create robust documentation protocols to strengthen process governance and cross-functional alignment. Enhance GTM visibility by designing custom Salesforce dashboards and reports, delivering real-time insights into pipeline health, conversion rates, and onboarding progress. Optimize lead routing and tracking to ensure timely follow-ups and campaign attribution, while maintaining exceptional data quality through regular deduplication, standardization, account hierarchy optimization, and record validation.
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