Rumaisa Memon

About Rumaisa Memon

Here’s your refined version with NMIMS added and the 5 AM travel detail included, keeping your exact tone and structure intact No offence, but let’s keep it real…Success doesn’t show up wrapped in degrees or fancy LinkedIn endorsements.It shows up at 3 AM : when your screen’s too bright, your eyes are too tired, and you’re still fixing that ad campaign because performance isn’t optional.It shows up when you\'re building things from scratch : not from a corner office, but from your bedroom floor, balancing caffeine and chaos.That’s been my story.From topping my HSC exams at Holy Cross Convent, earning recognition from the MLA in Kalyan…To pursuing my MBA while also completing a Diploma in Digital Media & Marketing Communication from NMIMS : travelling at 5 AM and returning late at night just to learn, apply, and grow.To working at Orire : handling multi-vertical marketing across 100+ products and services in printing, gifting, and digital marketing.To stepping into high-pressure growth roles where results mattered more than titles.I didn’t just dip my toes : I dove into performance marketing, social media, SEO, website optimization, branding… every piece of the puzzle.From scaling Meta ROAS 5x to building Shopify stores that actually convert, I learned to build and not just exist.Now, I’m looking for my next leap.A global opportunity where I can work with bold teams, solve real business problems, and continue growing.Because here’s the truth : I’m not just chasing a job : I’m chasing impact, ownership, and scale.So if you’re a company abroad looking for someone who understands pressure and believes in building, scaling, and showing up every single day Let’s connect.Rumaisa+91

Experience

1. Head of Marketing & Eccomerce Executive

   Tiesta

   May 2024 — Present · Mumbai, IN

   No fluff. Just facts!At Tiesta, I didn’t just work—I built.From managing ₹1 Cr+ in ad spend across Meta and Google (with ROAS between 4x to 7x) to revamping our entire Shopify website for better UI, conversions, and mobile experience—I was in the trenches, not the sidelines.I didn’t wait for someone to give me a blueprint—I made my own:Site health jumped from 76% to 81% in under 60 days (hello, SEO).Bridal sneaker keywords? Ranking organically on top—because of strategic research, not luck.Shopify issues? Solved. Theme problems? Cracked. Conversion tracking? Sorted with GTM + Pixels.Faced fake orders? Gokwik to safeguard operations—fast.Missed pixels? GMB Improvements ( 98 %) CRM and retention? Built that too.Implemented full-funnel retention marketing using tools like Bitespeed—covering WhatsApp, push notifications, and in-store automation flows. Every message was built to convert, not just broadcast.Checkout optimization?Tightened it end-to-end using Gokwik. Reduced cart abandonment New tools and growth apps?Tested, integrated, and scaled with whatever worked—Shopify plugins, Microsoft Clarity, heatmaps, product bundlers, survey widgets, and advanced analytics. If it could move the needle, I made sure it got done.I also:Handled marketplaces like Tata CLiQ, Pernia, and Aza—from listings and uploads to Excel management and platform-level firefighting. No ads. Just operations.Brainstormed campaigns and brand taglines.(Yes, “Think Customisation, Think Tiesta” was mine.)Worked on performance dashboards, IMC plans, ad structures, and real conversion strategies—not just vanity metrics.Contributed to our brand’s positioning as a global player in customized wedding footwear—through action, not aspiration.Everything I did had real results, real impact.No agency buffer. No fancy title. Just persistence, performance, and problem-solving on repeat.And I’m still showing up—every day—because brands like Tiesta don’t just need marketers

Education

• MAAC

  Animation, Interactive Technology, Video Graphics and Special Effects

• NMIMS CDOE

  Master of Business Administration - MBA, Marketing

• B. K. Birla College (Empowered Autonomous Status), Kalyan

  Bachelor's degree, Business Administration and Management, General

• NMIMS School of Branding and Advertising

  Postgraduate Degree, Digital Communication and Media/Multimedia