Ruma A

About Ruma A

I am management professional with close to 16 years of progressive experience in the area…

Experience

1. Deputy General Manager Marketing

   Jindal Steel Ltd.

   Aug 2008 — Present · Chennai, IN

   Business development lead for RUBM line of items for Southern region. Responsible for creating awareness of the line and generating business by meeting key stakeholders of major organizations across India.Accountable for developing strategies for identifying new business avenues and managing key accounts. Some of the major accounts handled / handling include BHEL PAN India, L&T, TNPL, BGR, Arcelor Mittal, Tenova Takraf, Eversendai, M+W Group, NLC, etc.Responsible for Sales Planning by entering into niche marketing and providing pricing strategies to achieve target/s.Create a thought leadership and evangelization motion to project JSPL as a leader in the field working closely with sales, marketing, customers, engineering, senior management, as well as a full cross-functional team including channels, service, and supportAnalyzing & presenting - monthly and cumulative Target versus Achievement, Growth over last year’s sales (Monthly and Cumulative), and market trends of different products to the Management. Coordination with distributors for clearing their claims, follow up with finance department for clearance of the same, follow up with distributors for collection against outstanding, monitoring sales and collection (Distributor wise) to ensure that their credit limit should not exceed.Responsible for reengineering the business model of sales by introducing clients who are not major players, but now major customers from a volume perspective. The new clients constitute to 20% of the business in South India now.Have always focused on customer delight which has propagated word of mouth publicity and has been brought in business from new avenues.Have tapped many brown/greenfield projects and collaborated with design consultants to include the wide array of products of JSPL which would yield high business benefits to the end customer and also reduce the cost substantially.

Education

• Velagapudi Ramakrishna Siddhartha Engineering College

  B.Tech

  2002 — 2006

• Andhra University

  Master of Business Administration (M.B.A.)

  2006 — 2008

Skills

• Project Planning
• Supply Chain Management
• Energy
• New Business Development
• Market Research
• Account Management
• Project Engineering
• Engineering
• Competitive Analysis
• Marketing
• Negotiation
• Management
• Team Management
• Business Strategy
• Mis
• Employee Engagement
• Key Account Management
• Business Development
• Business Planning
• Steel