Rossana Ulloa
Senior Experience Designer | Elevating Digital Products Through Interaction, Design Systems & Storytelling
- Role
- Senior Experience Designer at Razorfish
- Location
- Syracuse, NY, US
- LinkedIn followers
- 500 followers
About Rossana Ulloa
Rosie’s exceptional talent lies in her strategic approach to tackling UI and XD design…
Experience
Senior Experience Designer
Jan 2024 — Present · Syracuse, NY, US
Drive large-scale digital transformation projects for enterprise clients. Build user-centered, accessible design systems and deliver high-fidelity UI designs that enhance the end-to-end UX for web and app platforms. Collaborate with cross-functional teams—designers, developers, strategists, product owners, and researchers—to align design solutions with business goals and user needs. Contribute to discovery activities by helping identify feature priorities, develop design concepts for testing and feedback, and refine UI components based on usability insights. Translate research findings into polished visual designs and scalable component libraries that ensure consistency, performance, and accessibility.+ Co-led UI design and launch of Pfizer’s Zenith Design System MVP in under 4 months, supporting 100+ brands with scalable, ADA-compliant components. Continued to evolve the system through brand feedback, usability testing, and QA insights; collaborated with key stakeholders to define essential features, refine usability, and boost performance.+ Collaborated on Wegmans’ digital transformation by optimizing design tokens, patterns, and components to ensure brand consistency and WCAG/ADA accessibility. Led UX design for select user flows based on consumer insights and testing, enhancing personalization and driving engagement. Identified quick wins, optimized high-impact features, and reduced friction in the user journey—contributing to a +17% increase in average orders and +10% boost in search conversion rates within two weeks post-launch.
Education
IED Barcelona
Exchange Semester
2012 — 2013
Miami Ad School
Portfolio
2016 — 2018
Universidad ICESI
Bachelor's degree
2009 — 2015
Florida International University
Master’s Degree
2016 — 2018
Skills
- After Effects
- Photoshop
- Packaging
- Illustrator
- Achieve Results
- Art Director
- Time Management
- Microsoft Office
- Graphic Design
- Microsoft Project
- Rhino
- Microsoft Word
- Adobe Premiere Pro
- Product Design
- Photography
- Open Innovation
- Project Management
- Solidworks
- Rhinoceros
- Ms Project
- Keynote
- Microsoft Powerpoint
- Strategic Planning
- Indesign
- Microsoft Excel
- Powerpoint
- Premiere Pro
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