Rukmini Banerjee

About Rukmini Banerjee

For the past few years, my role in my family has mostly been: asking for updates. Parents in their 80s. Mother-in-law. Aunts and uncles. All aging. All far away. And me, trying to stay connected across the distance while busy with raising my middle-schooler twins and building my business. Phone calls, texts and meme forwards being the way to connect with my siblings and cousins who’re bearing the primary caregiving responsibility in most of the scenarios.I built CuroNow because status updates aren\'t the same as being involved.CuroNow is the family coordination layer for aging care - a mobile platform that connects adult children, home care providers, palliative care providers, and care communities around the people who need them most. Caregiver-first by design. Because when families are supported, outcomes improve for everyone.I\'m a founder with an operator\'s instincts. Over 25 years, I\'ve built and scaled operational infrastructure at GE, HSBC, TruStage, Fetch Rewards (140 to 700 employees, 3M to 11M users), and Vouch Insurance. I know how to build systems that hold under pressure. And I know what it costs when coordination breaks down.Right now I\'m focused on partnering with in-home care agencies, palliative care providers, and care communities who want to give families a better experience, and reduce the coordination burden on their own teams. If that\'s you, let\'s talk.I also serve on the board of UnityPoint Health Meriter, where I sit on the Quality of Healthcare Committee.

Experience

1. Founder & CEO

   Curonow

   Nov 2024 — Present · Madison, WI, US

   CuroNow is a caregiver-first mobile platform for coordinating aging care across families and providers - serving as the coordination layer between adult children, home care agencies, hospice providers, and care communities.We reduce cognitive overload for families while improving visibility and communication for care teams. Built for the millions of adult children navigating the space between \"my parent is fine\" and \"we\'re in crisis.\"Currently in market with an active user base organized into care hubs. Pursuing B2B pilots with in-home care and palliative care providers.

Education

• XLRI Jamshedpur

  MBA, Finance, Marketing

  1995 — 1997

• Jadavpur University

  BSc, Mathematics

  1992 — 1995

Skills

• Project Management
• Change Management
• Strategy
• Continuous Improvement
• Six Sigma
• Team Building
• Coaching
• Risk Management
• Cross-Functional Team Leadership
• Outsourcing
• Insurance
• Leadership
• Business Process Improvement
• Strategic Thinking
• Vendor Management
• Process Improvement
• Strategic Planning
• Operations Management