Ruka O.

About Ruka O.

I’m a storytelling maven whose experience as a market strategist drives my belief in the power of an emotionally connected story to move brands, content, and people. I’ve spent 6+ years shaping brand and marketing strategy for clients like the US Army and Republic Wireless and have worked with over 100 different clients across multiple industries and verticals on both the local and national level. I’m not only passionate about market research, branding, and digital strategy but am also focused on using my skills and expertise to drive customer engagement, revenue, and retention.I\'m currently the founder of Pathstitch, a platform that uses machine learning to help K-12 school leaders scale targeted teacher development and/or support programs to address areas of need and reduce teacher turnover and burnout.

Experience

1. Marketing Communications Specialist

   Red Hat

   Feb 2021 — Present · Raleigh, NC, US

   Working as a content strategist for our digital web team, I develop, guide, and manage content strategy and web writing for Red Hat\'s largest revenue-generating event, Red Hat Summit. Relying on customer persona, SEO, and content/data analytics research, the strategy I crafted led to-A steady increase in page views in the years I\'ve worked on Red Hat Summit-Registration conversation rates at an increase of 5-10 percent year over year-Increased attendance year over yearIn partnership with our Events team data analyst, we were able to create a detailed and interactive dashboard in Adobe Analytics that helped me collect data on critical page and content performance that I used to help drive registration.

Education

• Regent's University London

  International Relations and Affairs

  2006 — 2006

• The University of North Carolina at Chapel Hill

  Master's degree, Education Innovation, Technology, and Entrepreneurship

• University of Maryland

  Bachelor's degree, American Government and Politics (United States)

  2004 — 2007