Rujuta Gandhi
Group Director, Strategy & Insights at VML
- Role
- Group Director, Strategy & Insights at VML
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rujuta Gandhi
Strategic leader focused on driving creative effectiveness.Having worked across cultures and continents, I see possibilities others might miss. I translate insights into actionable creative opportunities, bringing calm confidence and close collaboration to cross-functional teams while building meaningful client partnerships and pushing creative boundaries.
Experience
Group Director, Strategy & Insights
May 2022 — Present · Chicago, IL, US
Currently working on S.C.Johnson Pest Control brands Abbott, FreeStyle Libre (Global)•Won the Global Pitch.•Architected global platform strategy for \"This is Progress,\" including Global Brand Playbook, campaign frameworks, and audience journey mapping across diverse segments. A key aspect of the role involved gaining buy-in from area leads for our strategic approach.•Led strategic development and workshops for \"Above the Bias,\" a global initiative confronting diabetes stigma—recently recognized with a Merit Award at The One Show, A Cannes shortlist, and Clio Gold & Bronze. •Authored thought leadership POVs on creative effectiveness and competitive approach demonstrating both long and short-term campaign effects.World of Hyatt (Global)•Elevated inherited strategy into the \"Be More Here\" global platform, delivering measurable business impact with 20% increase in new memberships and room bookings.Kraft Heinz, IHOP Coffee•Led strategy for \"Innocent Pleasures\" social campaign, achieving record-breaking sales and establishing brand leadership in the coffee category.
Education
H.R. College of Commerce and Economics
Bachelor of Commerce (B.Com), Specialization in Management
Northwestern University
Master of Science (M.S.), Integrated Marketing Communication ( Medill - IMC)
Symbiosis Institute Of Media And Communication, Pune
Post Graduate Diploma in Communication Management (PGDCM), Specialization in Advertising
Skills
- Strategic Planning
- Account Management
- Media Planning
- Marketing
- Brand Strategy
- Brand Development
- Global Brand Development
- Strategy
- Digital Marketing
- Brand Management
- Marketing Strategy
- Market Research
- Digital Strategy
- Customer Insight
- Microsoft Office
- Advertising
- Cpg Industry
- Marketing Communications
- Social Media
- Creative Strategy
- Integrated Marketing
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