Ruixue Zhaoyang

WORK HISTORY

EDUCATION

ABOUT RUIXUE ZHAOYANG

I am a senior UX researcher and behavioral scientist with expertise in social, cognitive, and health psychology and extensive experience in people-centered research. I am passionate about developing and applying a wide range of quantitative and qualitative research methodologies and analytic skills to address complex user issues and reveal people\'s needs, goals, attitudes, and experiences, and translate data into meaningful insights, visualizations, and compelling stories to drive business strategy, action, and decisions. I have experience leading large-scale, complex projects in both industry (tech and healthcare) and academia settings and have worked with users from diverse backgrounds. I\'m highly collaborative and team-oriented with the ability to garner trust, communicate clearly and concisely, and build productive professional relationships across diverse groups. Specialties and skills:• User Experience (UX) research (survey, diary study, behavioral data analysis, in-depth interview, lab experiment/observation, A/B testing, usability study).• Quantitative and qualitative research methods including surveys, interviews, experiment designs, dairy studies, assessment development and evaluation, secondary data analysis, behavioral data analysis, psychometrics, and sampling approaches (Qualtrics, REDCap, mobile and wearable devices). • Advanced statistical modeling and data analysis (regression, factor analysis, multivariate analysis, generalized linear modeling, multilevel modeling, structural equation modeling, Bayesian analysis, causal inference, ML modeling, complex survey analysis, power analysis; SAS, SPSS, R, HLM, Mplus). • Data collection, data visualization, data processing, and data management (SAS, SPSS, R, SQL, MS Access). • Soft Skills: Transformative Leadership, Team & Project Management, Analytical & Quality Focused, Detail-oriented, Organization & Time Management, Excellent Written & Oral Communication, Teamwork & Collaboration, Coaching & Mentoring, Inter-Departmental Cooperation, Relationship Building & Nurturing.