Ruite Xu

Lead, Analytics @Exchange Solutions

Toronto, CA

Built a Promo Effectiveness and Propensity Modeling framework using K-means and supervised autoencoders to cluster tactic performance and predict response likelihood—enabling personalized targeting and boosting omnichannel campaign ROI.Led a high-performing team in predictive analytics and campaign performance analysis, partnering with BI to build scalable ETL pipelines in Snowflake and interactive Tableau dashboards for self-serve insights, fraud detection, and deep customer segmentation.Spearheaded the adoption of Generative AI to streamline analytics workflows, improving SQL diagnostics and reducing manual query handling and data validation by over 30%.Presented strategic insights and recommendations to stakeholders and clients, translating complex data into actionable plans while enforcing data governance and aligning analytics practices with cross-functional business goals.

McGill University

Master of management, analytics

University of Toronto

Bachelor's degree, Mathematics