Rui Ascensao
Head of Manufacturing @Weetabix
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WORK HISTORY
Head of Manufacturing @Weetabix
Burton Latimer, GB
Strategic Leadership: Accountable for end-to-end manufacturing and packaging across all UK sites, managing 11 factories and a 700+ person workforce.Operational Excellence: Driving a total performance recovery through the SQDCSM agenda and embedding a continuous improvement culture.Strategy Development: Formulating the manufacturing strategic plan to secure long-term profitability and future-proof the asset base.
EDUCATION
Faculdade de Engenharia da Universidade do Porto
Master of Engineering - MEng, Engineering/Industrial Management
SKILLS
ABOUT RUI ASCENSAO
High-impact Integrated Supply Chain Leader with a proven track record of delivering sustainable results across complex multi-site operations. Currently leading manufacturing for Weetabix across 11 factories and 700+ employees, I specialize in operational turnarounds, lean transformation (IL6S/IWS), and building high-performing cross-functional teams.From Mondelez to P&G, I have consistently improved SQDCSM metrics, halved waste footprints, and delivered multi-million pound efficiencies. Passionate about cutting through complexity to drive profitability and safety-first cultures.
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