Ruemel Lambcke
Account-Based Marketing and Strategy
- Role
- Account-based Experience (Abx) Program Director and Marketing Strategy at FIS
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ruemel Lambcke
I am a Momentum ITSMA Account-Based Marketing certified professional for a Fortune 500 global financial services technology company. As a seasoned and award-winning integrated marketing and communications professional, I have both B2B and B2C marketing experience working in a corporate environment - encompassing various industries. I have vast experience in strategic planning, segmentation, campaign development and implementation to deepen relationships and grow pipeline. Additional experience includes:• Thought leadership sessions• Content development• Lead generation• Digital and social marketing• Budgetary planning and management• New product launches• Event planning, promotions and sweepstakes• Advertising and media• Sponsorship marketing and partnerships• Cross-functional team planning• Vendor and agency management • Team supervision • Creative brief development • Project management
Experience
Account-based Experience (Abx) Program Director and Marketing Strategy
Jul 2024 — Present
Collaborate with ABX senior leadership on the ideation and development of ABX marketing strategies to help ensure a holistic, client-centric approach that focuses on delivering personalized experiences to top accounts and their buying groups throughout the client life cycle. Additionally, as the program director, I collaborate with cross-functional marketing teams to develop and implement those client experiences.
Education
University of Dayton
B.S. Business Administration, Marketing
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