Rüdiger Pläster
Chief Ai Officer - Member of the Executive Board @Twt Group
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WORK HISTORY
Chief Ai Officer - Member of the Executive Board @Twt Group
SKILLS
ABOUT RÜDIGER PLÄSTER
Today, my main focus is on the transformation that AI will bring into the marketing practice.Customer-obsessed, lean-thinking senior executive for digital transformation, marketing, agility and innovation. Able to build, lead, disrupt, learn, test and refine.Senior expert in digital marketing, agility, strategy, design thinking, lean management and innovation.Deep technical foundation in digital media and content technologies, retail, e-commerce and data platforms - including on-premise, private and public cloud services and solutions operating at scale. Results and execution-driven internet and mobile executive with 25+ years’ experience in varied technology leadership and operational roles with a proven track record of innovation and delivery.Experienced turn-around and change agent focused on meeting business, financial and competitive demands in rapidly changing business environments. Extensive innovation and transformation experience in marketing, technology, media, FMCG and retail companies.
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