Rudy Parachoniak
General Manager @AutoCanada
Signup · Get unlimited contacts
WORK HISTORY
General Manager @AutoCanada
Chilliwack, BC, CA
General Manager | Chilliwack Volkswagen | AutoCanada | Rebuilding trust, culture & performance in automotive retail From broadcasting studios to the showroom floor — my career has always revolved around connecting with people. Today, as General Manager of Chilliwack Volkswagen, I’m excited to lead one of the most exciting transformations in the Fraser Valley auto market.I believe success in this business isn’t about selling cars — it’s about earning trust, building teams, and creating experiences people talk about long after they leave the store.What drives me:Turning underperforming teams into elite performers through clarity, accountability & purposeLeading with transparency, community connection & a desire to win each and every day.Driving measurable growth in volume, gross, and moraleMy journey from broadcasting to national marketing director to first-time GM taught me one thing: when you mix creativity with structure, you build more than a business — you build belief.Follow me to watch as I tackle this new opportunity and share my journey with you!
EDUCATION
Fanshawe College
Diploma
St.Josephs High School
Broadcasting / Media
ABOUT RUDY PARACHONIAK
I’ve always believed the real horsepower in any business isn’t under the hood — it’s in the people. After 25+ years in sales, marketing, and media, I’ve learned that success happens when you mix clear process with genuine connection. Now, as the General Manager at Chilliwack Volkswagen, my mission is to transform a good dealership into a great one — a place where performance, trust, and culture all pull in the same direction. I didn’t take the traditional route here. My roots are in broadcasting and storytelling, where I learned how to engage, inspire, and communicate with authenticity. Those same principles drive how I lead teams today — with clarity, consistency, and a belief that people perform best when they feel valued and understood. I’m hands-on, data-driven, and people-first. Whether it’s turning a struggling process into a scalable win, coaching a salesperson through their best month yet, or building digital systems that actually make sense — I’m in the trenches with my team. Always. What I’m focused on right now: • Building a high-performing culture that people want to be part of • Turning digital traffic into real relationships (speed-to-lead, no excuses) • Simplifying processes so everyone can win, not just the top 10% • Driving growth across Sales, Service, Parts, and F&I — the right way • Leading through accountability, empathy, and action At the end of the day, I’m here to build something lasting — a dealership people talk about for the right reasons. If you’re leading change, building culture, or transforming your business — let’s connect. Because the best stories in this industry aren’t written by one person — they’re built by teams that believe in what they’re doing.#Leadership #Automotive #DealershipGrowth #DigitalRetail #TeamCulture #CustomerExperience
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.