Rudy Avila
Vice President Renewals & Digital Sales @ Cornerstone | Leading High-Performing Sales Teams
- Role
- Vice President Renewal & Digital Sales at Cornerstone OnDemand
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rudy Avila
Rudy Avila has built and scaled high-performing sales organizations for over two decades across SaaS and HCM industries. As Director of Professional Sales for North America at Wolters Kluwer, Rudy leads a 90-person team driving $54M in ARR, with consistent double-digit growth and multiple Leader of the Year awards.Prior to Wolters Kluwer, Rudy served as West Coast Director at Paychex, where he scaled regional teams and developed national onboarding and sales programs that elevated performance and retention. His leadership transformed underperforming teams into top-tier producers through a blend of strategic GTM execution, coaching, and culture-building.Rudy’s leadership brand is anchored in four pillars: hiring top talent, developing others, executing at the highest level, and fostering a motivating, authentic culture. He’s known for his hands-on approach, data-driven decision-making, and ability to drive impact across distributed geographies. Rudy blends Salesforce and Power BI fluency with AI-driven enablement tools like Revio and Spekit to coach teams, forecast accurately, and accelerate deals.He consistently demonstrates an ability to scale teams, capture net new logos, and build inclusive cultures that win. Rudy leads with empathy, precision, and a relentless focus on results — always standing with and behind his people.Highlights:• Led $54M ARR sales org with 36% YoY growth• 12x President’s Club / Achievement Club winner• 4X Leader of the Year awards at Wolters Kluwer and Paychex• Proven success turning around underperforming teams across multiple organizations• Led both inside and field sales teams across enterprise, strategic and SMB segments• Known for building cultures of performance, trust, and accountability• Passionate about leveraging technology, coaching, and strategic execution to drive growth
Experience
Vice President Renewal & Digital Sales
Feb 2026 — Present · Santa Monica, CA, US
Spearheaded the establishment of a new renewal and digital sales team to drive strategic initiatives. • Focused on reducing churn and enhancing adoption of AI-enabled workforce agility solutions. • Collaborated with cross-functional teams to address the evolving needs of businesses from enterprise to SMB.
Skills
- Training
- Sales Process
- Hris
- Sales
- Payroll
- Sales Operations
- Customer Retention
- Benefits Administration
- Salesforce.com
- Employee Benefits
- Human Resources
- Recruiting
- Employee Training
- Sales Management
- Account Management
- Talent Acquisition
- Cold Calling
- Leadership
- Hiring
- Talent Management
- 401k
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