Rudro Biswas
Manager, Insights and Strategy @CVS Health
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WORK HISTORY
Manager, Insights and Strategy @CVS Health
NY, US
Consulted on audience and channel strategies for major suppliers, managing a $12M book of business. • Developed incremental ROAS methodologies in collaboration with Data Engineering and Data Science teams. • Authored over 50 campaign performance reports, providing actionable insights to brand leaders. • Launched in-house Brand Awareness studies, enhancing measurement capabilities and reducing reliance on third-party vendors.
EDUCATION
University of Southern California
Master of Business Administration - MBA
Indiana University - Kelley School of Business
Bachelor's degree, Business/Managerial Economics
John P. Stevens High School
High School
SKILLS
ABOUT RUDRO BISWAS
With over two years of work experience in the market research industry, I am a passionate…
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