Rudranil Guha Roy
Senior Strategic Planner @Genesis Advertising
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WORK HISTORY
Senior Strategic Planner @Genesis Advertising
Kolkata, IN
Responsible for developing strategic insights and creating data-driven recommendations to guide effective brand campaigns— Led brand revamps for two brands in the Consumer Goods and GEC categories— Won retainer pitches for brand and corporate communication— Trained interns and trainees, building a Strategic Planning team from scratch— Brands handled: Colors Bangla, Keventer, Makaibari, Manipal Hospitals, Mio Amore, MP Birla Cement, Shrachi Real Estate and Sports, UltraMax TMT and more
EDUCATION
St. Xavier's College (Autonomous), Kolkata
Post Graduate Diploma in Communications, Integrated Marketing Communications
South Point High School, Kolkata
High School, Business/Commerce, General
St. Xavier's College (Autonomous), Kolkata
Bachelor’s Degree, Marketing
Institute of Management Technology, Ghaziabad
Post Graduate Diploma in Management (PGDM), Marketing
SKILLS
ABOUT RUDRANIL GUHA ROY
I have worked across newsrooms, ad agencies and digital ecosystems long enough to know that most people talk a lot and say very little.Journalism taught me how to shut up and actually listen. Advertising taught me how to sell without lying (most of the time). Digital taught me that everyone’s guessing until the data proves otherwise.I’ve seen buzzwords win awards and crap ideas get millions in funding. But I’ve also seen quiet, honest work build things that last.I care about that kind of work.Clear. Useful. Sharp. With some teeth.If you’re building something that matters – and aren’t afraid to say it like it is – we’ll probably get along.
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