Rudranil Guha Roy

Senior Strategic Planner @Genesis Advertising

Kolkata, WB, IN
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WORK HISTORY

Mar 2024 — Present

Senior Strategic Planner @Genesis Advertising

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Kolkata, IN

Responsible for developing strategic insights and creating data-driven recommendations to guide effective brand campaigns— Led brand revamps for two brands in the Consumer Goods and GEC categories— Won retainer pitches for brand and corporate communication— Trained interns and trainees, building a Strategic Planning team from scratch— Brands handled: Colors Bangla, Keventer, Makaibari, Manipal Hospitals, Mio Amore, MP Birla Cement, Shrachi Real Estate and Sports, UltraMax TMT and more

EDUCATION

2016 — 2017

St. Xavier's College (Autonomous), Kolkata

Post Graduate Diploma in Communications, Integrated Marketing Communications

1998 — 2012

South Point High School, Kolkata

High School, Business/Commerce, General

2012 — 2015

St. Xavier's College (Autonomous), Kolkata

Bachelor’s Degree, Marketing

2018 — 2020

Institute of Management Technology, Ghaziabad

Post Graduate Diploma in Management (PGDM), Marketing

SKILLS

TeamworkTeam ManagementMass MarketingBusiness PlanningBusiness AnalysisMicrosoft OfficeManagementPowerpointMicrosoft ExcelMicrosoft WordCreative WritingMarketing StrategyLeadershipAdvertising

ABOUT RUDRANIL GUHA ROY

I have worked across newsrooms, ad agencies and digital ecosystems long enough to know that most people talk a lot and say very little.Journalism taught me how to shut up and actually listen. Advertising taught me how to sell without lying (most of the time). Digital taught me that everyone’s guessing until the data proves otherwise.I’ve seen buzzwords win awards and crap ideas get millions in funding. But I’ve also seen quiet, honest work build things that last.I care about that kind of work.Clear. Useful. Sharp. With some teeth.If you’re building something that matters – and aren’t afraid to say it like it is – we’ll probably get along.

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Rudranil Guha Roy — Senior Strategic Planner at Genesis Advertising in Kolkata, WB, IN | Unifers