Rudraksha Makwana
Business Analyst - Finance @Plivo
Signup · Get unlimited contacts
WORK HISTORY
Business Analyst - Finance @Plivo
Bengaluru, IN
Led a marketing analytics to assess the customer journey funnel, analyzing user interactions, clickstream data and conversion rates to identify gaps. Collaborated with PMs to implement data-driven improvements, boosting MQL to SQL conversion. Own financial planning & analysis (targets, forecasting, variance analysis), enabling data-driven decision-making for leadership.Introduced a margin-based color coding system for CSMs to negotiate renewals—improving pricing discipline and protecting contribution margin.Design and built a N8N flow for automating 200+ invoices using AI + workflow automation, reducing manual billing hours and improving invoice accuracy.
EDUCATION
National Institute of Technology, Tiruchirappalli
Master's degree
Panjab University
Bachelor's degree, Chemical Engineering
ABOUT RUDRAKSHA MAKWANA
Business acumen & analyst with 5+ years of experience in building reporting framework for products and businesses. Expert in finding trends, hypothesis testing, P&L, Sales attainment, CSM performance, designing KPIs for dashboards. Keen in data modelling, financial modelling, solving business problems, customer satisfaction and user stories. Equipped with SQL, BI tools, cloud platforms, Advance Excel and statistical modeling (ML) with python.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.