Rudrajit Chakrabarty
Brand Consultant @ BigCity Promotions | Campaign Strategy and Brand Activations | Sales Promotions and Loyalty Solutions
- Role
- Business Development Manager at BigCity Promotions
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rudrajit Chakrabarty
I design data-driven, bespoke marketing campaigns that drive user engagement, strengthen brand loyalty, and deliver measurable business growth. My experience spans Retail, AlcoBev, Tobacco, D2C and Automobile, where I’ve worked at the intersection of sales strategy, customer marketing, and analytics.With 3+ years of hands-on experience, I’ve led initiatives across sales promotions, loyalty programs, brand activations, campaign ideation, account management, and strategic partnerships. I focus on translating consumer insights into scalable campaigns that not only enhance customer experience but also generate tangible ROI.Armed with an MBA in Marketing & Data Analytics from BIMTECH and a B.Com from St. Xavier’s College, I bring a balanced perspective, blending commercial acumen, analytical thinking, and creative execution.Beyond work, I’m passionate about aviation, photography, and travel, interests that continuously fuel my curiosity and fresh perspective.If you’re interested in driving growth through insight-led marketing and strategic collaboration, let’s connect!
Experience
Business Development Manager
Mar 2025 — Present · Gurugram, IN
Received the ”Rookie Rockstar” Award in Q2 FY 2025-26 for commendable performance and business innovation within the first six months of joining the team. • Driving strategic brand growth across Retail, AlcoBev, Tobacco, D2C and Automobile sectors with innovative incentive solutions spanning entertainment, leisure, travel, and lifestyle.• Crafting consumer and trade marketing initiatives, delivering high-impact sales promotions and loyalty programs tailored to brand objectives.• Combining creativity with a deep focus on customer experience to help brands elevate engagement, drive sales, and achieve business goals through bespoke, end-to-end promotional strategies.• Tracking market trends, consumer behaviour, and emerging campaign formats to design data-driven, strategic campaigns that create strong brand recall and maximise ROI.
Education
The Future Foundation School
Commerce
2002 — 2016
St. Xavier's College (Autonomous), Kolkata
Bachelor of Commerce (Honors), Marketing
2016 — 2019
Birla Institute of Management Technology (BIMTECH)
Post Graduate Diploma in Management, Marketing and Data Analytics
2020 — 2022
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