Rudra Bera
Agm - Product Management @Nipha India Pvt. Ltd
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WORK HISTORY
Agm - Product Management @Nipha India Pvt. Ltd
Kolkata, IN
Own product portfolio and annual new product launch roadmap for agricultural machinery.Lead new product selection decisions based on market demand, competitive benchmarking, cost targets, and manufacturing feasibility.Drive traded product management from product identification, supplier evaluation, technical & commercial finalization to production handover.Take Make vs Buy decisions, balancing cost, quality, localization potential, and time-to-market.Lead R&D function through the R&D Head, ensuring alignment of design, validation, and development with product objectives.Coordinate cross-functional teams across R&D, sourcing, quality, manufacturing, and marketing for smooth product execution.Visit and audit domestic and international suppliers to assess quality systems, capacity, and scalability.Support cost optimization and localization initiatives to improve margins and supply reliability.
EDUCATION
M C K V I E
B.Tech, Automobile Engineering
SKILLS
ABOUT RUDRA BERA
AGM-level Product Management professional in the agri machinery domain with 14+ years of experience driving product portfolio strategy, new product selection, and launch execution across Make-in-India and traded products.Currently responsible for identifying, selecting, and launching new agricultural machinery products aligned with market demand, cost targets, and manufacturing readiness. Lead the R&D function through the functional head while owning overall product roadmap, Make vs Buy decisions, and cross-functional execution.Strong experience in traded product management including supplier evaluation, commercial and technical finalization, quality system audits, and product handover to production. Regular exposure to domestic and international supplier ecosystems.Hands-on in market research, competitive benchmarking, localization, cost optimization, and SOP readiness, working closely with sourcing, manufacturing, quality, and marketing teams.Industry exposure across global agri exhibitions including Agritechnica (Germany), EIMA (Italy), and Agro Expo (Turkey).Core focus: Product portfolio ownership, profitable new product launches, and scalable agri machinery solutions.
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