Rudi Omeara

About Rudi Omeara

I believe the strongest brands tell the truth. They see brand as more than just a logo—it’s a direct expression of strategy and intent. They understand themselves, their customers, and the principles that keep teams aligned.I build diverse, world-class creative teams to make that happen.Today, I lead creative strategy and research at Sequitur, a brand intelligence firm in the San Francisco Bay Area. Over the past 20 years, I’ve helped some of the world’s most admired companies clarify their vision, align their teams, and tell better stories through an approach I call Deep Brand.Deep Brand is the belief that brand is how you operate—not just how you look or what you say. Every customer touchpoint—advertising, product, support—should align to a clear intent for how you show up in the world. This approach has proven valuable for Apple, Meta, Intuit, Square, Twitter, eBay, Autodesk, Dolby, Genentech, and Gusto, among many others. And it’s what separates super brands from also-rans.I came up through the creative ranks as a writer, designer, and strategist, and I’ve become something of an ace at partnering with the C-suite to reimagine and evangelize the future in compelling ways. I’m also a hands-on maker with experience on both the agency and in-house sides.Before starting Sequitur, I served as Creative Director at Autodesk, leading an award-winning 30 person internal team through a global brand refresh that spanned every channel: editorial, digital, video, advertising, events, environments, packaging, and product experience.Prior to Autodesk, I led creative efforts at Intraware, a pioneering Web 1.0 startup, where I built and mentored a multidisciplinary team delivering groundbreaking interactive and print campaigns. Before that, I founded Litmus, a boutique Seattle agency partnering with top design firms and advertising agencies on campaigns for brands like Coca-Cola, Washington Lottery, and Washington Mutual Bank.Earlier in my career, I directed communications at Pacific Northwest Ballet, managing design and content across fundraising, marketing, and events, and served as Associate Art Director at InterPlay Publications. I began in entertainment as a junior development executive and Assistant Production Manager for Oscar-winning indie producer David Weisman.I’m a seasoned polymath who thrives on complex creative challenges across any medium. I live in Marin County, California, in a 1961 Eichler my wife and I restored during lockdown. And I’ve dedicated my career to creating brands, products, and experiences that stand the test of time.

Experience

1. Chief Creative Officer

   Sequitur

   Oct 2004 — Present · San Francisco, CA, US

   Lead research-led creative efforts designed to help companies clarify their vision, align their teams, and communicate convincingly to the world. Facilitate stakeholder workshops across highly matrixed organizations to translate insights into actionable creative strategies for fostering deeper brand loyalty.

Education

• Westmont College

  Bachelor of Arts - BA, English Language and Literature/Letters

Skills

• Interactive Marketing
• Branding & Identity
• Typography
• Strategic Communications
• Corporate Identity
• Integrated Marketing
• Lead Generation
• Creative Strategy
• Creative Direction
• Corporate Branding
• Art Direction
• Brand Development
• Brand Architecture
• Interactive Advertising
• Advertising
• Packaging
• Marketing Strategy