Ruchitra Lipsa

Category Marketing Manager @ Airtel, ex-MakeMyTrip, ex-Bausch + Lomb

Role: Senior Manager - Category Marketing at airtel
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Senior Manager - Category Marketing
airtel
Feb 2024 — Present · Gurugram, IN
End-to-end management of the Online Acquisition engine, integrating App/Website,E-commerce, and Lead Generation Funnel to drive acquisition, revenue growth,reduce GAC & control Churn

Education

Girls' High School & College, Allahabad
Schooling, Business/Commerce, General
1998 — 2013
Delhi University
B.A(Hons.), Economics
2013 — 2016
Institute of Management Technology, Ghaziabad
Master of Business Administration - MBA, Marketing
2018 — 2020

Contact information

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Work email
•••••@airtel.com
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

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Current company

airtel

Telecommunications · 101K employees · Gurgaon, Haryana, India

Airtel was founded to provide global connectivity and unlock endless opportunities. Our organization embodies a unique blend of energy, innovation, creativity, dedication, scale, and ownership, all aimed at being limitless. At Airtel, we strive to go beyond our duties to create impactful solutions for our consumers. Our team is highly skilled and constantly growing, actively developing infrastructure to introduce cutting-edge technologies like 5G, IoT, IQ, and Airtel Black. We have successfully launched 5G services in over 5,000 cities and towns nationwide, with 10 million unique customers on the 5G network nationally. Airtel Black is another convenient consumer service that provides combined billing for family and friends under a single bill. We also offer enterprise solutions, including national and international long-distance services for carriers. With a subscriber base exceeding 574 million as of 2023, we are committed to delivering effective products that contribute to the realization of a 'Digital India', enabling millions of individuals to connect and thrive for a brighter future. Our presence spans 7,915 census and 802,577 non-census towns and villages, covering almost 96% of the country's population with 388,726 Rkms of optical fiber and an extensive distribution network of 1.2 million outlets. We've also implemented conservation initiatives that have saved 14,676 MWh of electricity, 4412 tonnes of paper through our e-bill initiatives, and recycled 3330 tonnes of e-waste. At Airtel, we believe in taking early ownership, delivering quality, and experimenting with various career paths to boost our trajectories and gain valuable insights into the business, making us the best in the industry. We are committed to creating the ultimate experience for our consumers while maintaining an ecological balance in the world.

airtel.com

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Experience

Senior Manager - Category Marketing

Education

Girls' High School & College, Allahabad

Delhi University

Institute of Management Technology, Ghaziabad

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