Ruchitha G. K
UX/Product Designer | Figma + HTML/CSS | UX Research, AI Workflows & Design Systems | Finance | Healthcare | Nonprofit SaaS
- Role
- Digital Product Designer at Fbs Group
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Ruchitha G. K
I am a Human-centered Product Designer with experience across Fintech, Healthcare, B2B…
Experience
Digital Product Designer
Sep 2024 — Present · McKinney, TX, US
Led end-to-end UX design for FinTech web and product experiences, conducting user research to identify friction points and inform design decisions for secure onboarding and tax-prep workflows.• Reduced development handoff iterations by 15% by delivering detailed mockups, journey maps, and component specs with clear visual hierarchy and accessibility standards.• Increased site traffic by 70% and session engagement by redesigning the financial services website with optimized information architecture, responsive layouts, and an LLM-powered chatbot that improved investor onboarding and engagement.• Improved conversion and cross-selling rates through marketing automation, funnel optimization, and investment dashboard redesigns driven by behavioral data.• Mentored two junior designers and led cross-functional storyboarding sessions to align design decisions with business objectives and user pain points.
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