Ruchita Tanna
Director/ Senior Director at Comscore, Inc. leading innovative digital research
- Role
- Director Senior Director at Comscore, Inc.
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
Experience
Director Senior Director
Feb 2015 — Present · Fairfax County, VA, US
Business Development, feasibility assessment, subject matter expert and sales support on key research products pertaining to advertising effectiveness and digital market research. Simultaneously leading various inter-department teams to execute end to end deliveries. Strong understanding of statistical concepts such as logistic regression, A/B testing, etc. Devising innovative methods to contribute to apt research and seamless delivery methods
Education
University of Mumbai
MMS, Marketing
2001 — 2003
University at Buffalo School of Management, The State University of New York
MBA, Marketing and Finance
2004 — 2006
University of Mumbai
B.Sc, Physics
1995 — 1998
Skills
- Customer Insight
- Analytics
- Business Strategy
- Analysis
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Digital Marketing
- Web Analytics
- Advertising
- Data Analysis
- Advertising Research
- Market Research
- Segmentation
- Competitive Analysis
- Strategy
- Quantitative Research
- Marketing Research
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.