Ruchita Singh

About Ruchita Singh

From interning at Adani to getting transferred to Singapore for marketing position at an…

Experience

1. Manager - Digital Marketing, Strategy, & Performance

   Panacea Biotec

   Jan 2024 — Present · Delhi, IN

   Build and maintain strong relationships with clients, serving as the primary strategic partner to understand their goals and develop tailored digital marketing solutionsLead end-to-end influencer marketing campaigns, from strategy and creator selection to content direction, execution, and performance analysis, ensuring alignment with brand objectivesDevelop and implement full-funnel marketing strategies, integrating influencer outreach, organic social, and paid media campaigns (Meta, Google Ads, YouTube) to drive brand visibility, engagement, and conversionCraft and execute brand and community-building strategies for both emerging and established brands, creating audience-specific narratives that balance aspirational appeal and relatabilityManage and coordinate cross-functional teams including creatives, media buyers, analysts, and external vendors to ensure seamless and timely campaign executionOversee performance marketing efforts, continuously optimizing for ROAS, CAC, and LTV, while leveraging A/B testing, cohort analysis, and audience segmentation to improve campaign effectivenessUse tools like Google Analytics 4, Meta Ads Manager, Tag Manager, HubSpot, and influencer platforms to extract actionable insights and make data-driven decisionsDrive client business growth, contributing to an average 30% year-over-year revenue increase through digital strategies focused on acquisition, retention, and market expansionProactively identify and pursue upsell and cross-sell opportunities, increasing client lifetime value and improving overall satisfactionStay on top of digital marketing trends, platform updates, and emerging tools to ensure strategies remain innovative, competitive, and performance-driven