Ruchita Kharb
Project and Operations Management | Amazon Ads - Campaign Strategy and Management | Procurement & Performance Management
- Role
- Ads Performance Manager i - German at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ruchita Kharb
I have 5+ years of experience spanning operations management, project delivery, and Ads campaign management across global organizations and government sector.Starting my career with Amazon’s German Marketplace, I built a strong foundation in market research, stakeholder coordination, and process streamlining. I later transitioned into customer operations and workflow management at a Berlin-based real estate startup, where I introduced systems to improve team collaboration and efficiency.My short but intense stint at Canara bank was about managing all banking operations, credit analysis, loan sanctions and financial literacy initiatives at a rural branch. At Ministry of Defence, I expanded into project ownership and procurement, managing an end-to-end manpower acquisition project for 60 personnel - overseeing bidding, contract evaluation, onboarding, and compliance - under strict government timelines.Currently at Amazon Ads, I manage high value DSP and Sponsored Ads Campaigns for EU advertisers, providing them end to end support during strategising, implementing and delivery.With experience spanning Amazon Ads, procurement projects, and process improvement, I thrive on building systems that deliver efficiency and measurable results.
Experience
Ads Performance Manager i - German
Oct 2024 — Present · Bengaluru, IN
Drive end-to-end campaign management for Amazon’s EU advertisers, planning, executing, and optimizing Sponsored Ads and Display campaigns to maximize ROI and meet strategic goals-Advise in optimizing DSP and Sponsored Ads campaigns on various platforms like Prime Video, Twitch etc-Troubleshoot technical issues that advertisers face with Amazon’s UI during campaign delivery-Lead cross-functional coordination with sales, retail, and product teams to enhance advertiser experience and ensure alignment with broader business goals-Update and educate advertisers on the new and advanced features introduced by Amazon Ads on a regular basis-Support agency partnership initiatives, facilitating communication, tracking advertiser impact, and identifying opportunities to strengthen collaboration and program performance.Results & Highlights-Created and supported campaigns across Sponsored Ads and DSP with total ad-budget exceeding EUR 2m including for brands like Hugo Boss, Hunkemoller, Faber Castell etc-Contributed to process improvements in team tracking and performance reporting, resulting in higher operational efficiency and improved stakeholder visibility.
Education
Goethe University Frankfurt
Certificate course, German language, culture and literature
2014 — 2014
Delhi University
Bachelor of Arts (B.A.), German Studies
2012 — 2015
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