Ruchit Vyas
Marketing Technology Manager @eHealth, Inc.
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WORK HISTORY
Marketing Technology Manager @eHealth, Inc.
Streamlined website tracking implementation, reducing reliance on consultants and improving efficiency across marketing technology initiatives.Collaborated with eHealth’s Martech consultant to deploy WEB SDK, optimizing page load speed for eHealthMedicarePlans.com.Acted as the primary liaison between consultants, Engineering, and Product teams to troubleshoot and resolve WEB SDK implementation issues.Led QA validation and successful production rollout of WEB SDK.Developed an efficient testing strategy for WEB SDK, significantly reducing time and resources spent on implementation.Trained cross-functional teams on the new tracking framework and testing processes.Data Strategy & Audience Development:Delivered actionable tracking insights to enhance ICHRA product features and user experience.Designed and implemented an optimized pixel strategy, balancing conversion tracking and page speed for key marketing pages.Integrated website and data warehouse data into Tealium, enabling targeted audience segmentation for marketing campaigns.Launched new audience segments in Tealium, driving a 210% YoY increase in MAE conversions from Social, exceeding forecast by 66%.
EDUCATION
Florida International University
Master’s Degree, Hospitality Administration/Management
Atharva Educational Trusts College of Bachelor of Hospitality Studies S.No.263 P.No.8-12 Malad-Marve Road Charkop Naka Malad (West) Mumbai 400 095
Bachelor’s Degree, Hospitality Administration/Management
SKILLS
ABOUT RUCHIT VYAS
As a Marketing Technology Manager at eHealth, Inc, my role involves spearheading the implementation of cutting-edge web tracking tools and managing website analytics to enhance our digital presence. With over four years of experience in the field, the mastery of tools like Adobe Experience Platform and Google Analytics has been central to providing actionable insights and driving continuous improvement in our online strategies.At eHealth, Inc, our team\'s collaborative efforts have led to the successful integration of WEB SDK, significantly improving site performance and user experience. My analytical approach and project leadership have been instrumental in navigating the complexities of MarTech solutions, ensuring seamless communication between consultants and internal teams to realize our digital marketing objectives effectively.
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