Ruchira Jain
Turning human truths into growth decisions. Founder, Elevate Insights | Ex -PepsiCo, Swiggy
- Role
- Founder & Director at Elevate Insights
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ruchira Jain
Ruchira brings in rich experience of shaping brand and portfolio strategy for home grown brands, startups and global lovemarks across India and other Asian markets. After an illustrous career at leading companies like Swiggy and PepsiCo - she founded Elevate Insights in 2020 to scale up brands via sharp human insights. Elevate Insights has helped startups and small brands leapfrog across FMCG and Consumertech through its proprietary toolkits that cut past superficial consumer data and category noise. Ruchira regularly shares her learnings across leading publications on marketing strategy, innovation and growth in the new era.
Experience
Founder & Director
Aug 2020 — Present · Gurugram, IN
Our unique HUMAN growth systems enables Founders & Senior Business leaders to problem-solve around product-market-fitment, scale-up, brand building and growth strategy on a retainership or a project basis. Elevate Insights has supported prestigious brands like the Tata Consumer Products, PepsiCo, Dominos (Jubilant), Fertin Pharma, Pine labs, Byju\'s and startups like Seekho, Stoa School, Sereko, Citymall.
Education
MICA | The School of Ideas
Postgraduate Degree, Marketing Communications
Shri Ram College of Commerce (SRCC)
Bachelor’s Degree, Economics
1996 — 1998
Indian Institute of Corporate Affairs
Certified Independent Director
Skills
- Management
- Competitive Analysis
- Customer Insight
- Market Analysis
- Marketing Research
- Market Research
- Segmentation
- Marketing Strategy
- Consumer Behaviour
- Fmcg
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