Ruchika Gupta
Head of Home Lending Marketing Transformation @ Chase | Driving Mar-tech, AI, and Personalization Innovation
- Role
- Head of Marketing Transformation- Chase Home Lending Business at Chase
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ruchika Gupta
Senior product and Marketing Transformation executive with a track record of leading successful marketing and digital transformations in the financial services industry. Adept at leveraging technology, data, and cross-functional collaboration to deliver innovative Martech solutions that optimize customer experiences and drive measurable business growth. A results-driven leader, excelling in designing and executing comprehensive marketing strategies, building high-performing teams, and enhancing operational efficiency. Key areas of expertise include: Strategic Leadership: Crafting and executing visionary marketing strategies aligned with business goals, driving revenue growth and market expansion. Digital Transformation: Harnessing cutting-edge technology to elevate customer experiences and streamline operations for long-term success. People Management: Leading and mentoring top-performing teams to consistently deliver outstanding results.Languages: English (native), Hindi (native) Areas of Expertise: Product Leadership | Go-to-Market Strategy | Digital & Martech Transformation| Product Leadership | Coaching & Development | Data Centric | Business Process Transformation | People Leadership- Multi-Disciplinary Teams | Customer Centric Innovative Solution Design and Delivery | Agilist | Strategic Leadership| Cross-Functional Stakeholder Management- Influence and Collaboration | E2E Omni Channel Campaign Management and Delivery | Operational Excellence | Change Management | Customer Journey & Audience Management
Experience
Head of Marketing Transformation- Chase Home Lending Business
Jan 2025 — Present · Wilmington, DE, US
Education
Birla Institute of Management Technology
MBA, Marketing
Delhi Public School - R. K. Puram
XII, Commerce, Accounting, Economics
Delhi University
BS, Commerce
Skills
- Digital Marketing
- Project Management
- Business Process Management
- New Product Development
- Strategic Planning
- Direct Marketing
- Strategic Partnerships
- Product Development
- Strategy
- Credit Cards
- Marketing
- Segmentation
- Management
- Marketing Strategy
- Leadership
- Outsourcing
- Financial Services
- Analytics
- Business Analysis
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