Ruchika Batra
Director - Content Marketing @Birdeye
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WORK HISTORY
Director - Content Marketing @Birdeye
CA
I am part of the Product Marketing team at Birdeye. As Director of Content and SEO at Birdeye, I lead the company’s overall content strategy, calendar, and execution tactics, as well the company’s organic search strategy to maximize SEO and ensure that Birdeye products and solutions are easily found organically. My core responsibilities include creating and managing the Birdeye content strategy, distribution, and quarterly content calendar - and ensures that both are updated and communicated to all relevant departments.I oversee all of Birdeye’s core content channels: webinars, content downloads (eBooks/Guides), infographics and blog, and helps contribute content expertise to the website, videos and virtual events, and other content assets and channels as needed. Over all responsible for content management on the Birdeye blog, including CTAs, backlinks and all content creation and promotionI also lead all SEO keyword research to plan content creation around high search volume keywords. Manages search engine optimization on behalf of the company, focused on ensuring leads and prospects have easy paths to Birdeye through searchLeading cross-functional collaboration (product marketing, product management, sales, Execs, customer success etc.) to ensure that content needs of the organization are being met, comes naturally to me.
EDUCATION
Rani Durgavati Vishwavidyalaya
Bachelor of Science (B.Sc.), Pathology/Experimental Pathology
Indira Gandhi National Open University
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT RUCHIKA BATRA
I’m a seasoned content marketer and technology evangelist with experience in marketing SaaS products to B2B customers. My work has been focused on demand generation, sales enablement, messaging, content strategy, and content creation. As a customer-centric marketing professional, I love working with a passionate team of people to conceive of and create valuable customer experiences. With a background in Content Marketing, Product Marketing, Conversion Marketing, and Communications Strategy, I know how to deliver impactful results to the business by creating extraordinary experiences for the customer.I am also a passionate hobbyist potter. When I am not doing content marketing, I am creating whimsical ceramic pottery and enjoying every moment of it.Specialities: Content Marketing, Digital Media, Content Strategy & Marketing, Content partnerships, Social Media, Online Reputation Management, Customer Experience Management, GTM Strategy, Communication, Team Management,
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