Ruchika Anand
Council Member @Women\'s Education Project
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WORK HISTORY
Council Member @Women\'s Education Project
NY, US
Build brand awareness and enhance content and marketing campaigns to increase donor engagement and acquire new donors
EDUCATION
Thapar Institute of Engineering & Technology
Bachelor of Engineering (B.E.), Engineering
University of Westminster
Master of Science - MS, Data and Marketing Analytics
SMU Cox School of Business
MBA, Marketing
SKILLS
ABOUT RUCHIKA ANAND
Results-driven marketing professional with 15+ years of hands-on B2B experience spanning demand generation, content strategy, digital transformation and MarTech, with a consistent track record of delivering measurable commercial outcomes. I am a relationship-builder who connects dots between analytics, business strategy, and storytelling. Also a data geek - known for metrics-driven decisions that deliver improved results. I have helped startups and corporations in building goals/KPIs, go-to-market & communications strategy, brand building, user experience, SEO, product marketing with an emphasis on consistency and metrics. Worked across media, energy, industrial waste-management, travel, education, software, fashion, and gaming industries.With and MBA degrees, I am now finishing MSc in Marketing & Data Analytics, learning the latest use of AI in marketing and analytics, and transformation with ethical AI and digital governance. “The future of AI isn\'t human vs. AI - it\'s human with AI.” - Kipp BodnarOn the personal front, passionate about creating opportunities/equality through education/associations, and about a healthy lifestyle. Currently obsessed with running!Please feel free to contact me at a••••••••@gmail.com. AREAS OF EXPERTISEDigital Strategy | AI in Marketing | Customer Acquisition | Demand Generation | Marketing Campaigns and Brand Awareness | Data Analysis | User Experience | Social Media | Lead Generation and E-Commerce Management | Leadership and Team Building | Content Marketing | SEO | Marketing Automation | E-commerce
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