Ruchika Mohite

About Ruchika Mohite

As a B2B Account-based marketing strategist I focus on developing and executing go-to-market strategies for enterprise accounts in India, Southeast Asia, and the Middle East for Atlassian products & services- Increased pipeline through targeted ABM strategies, campaigns, events, webinars, organic, & paid channels- Improved branding by revamping the content strategy across all channels- Improved engagement rates by 40% through personalized content- Shortened sales cycles with effective outreach- Successfully launched new enterprise offerings- Onboarded and driven demand generation, event, and content agencies- Overlooked all marketing channels & strategy for India [MNC & GCC], Southeast Asia, and Middle Eastern markets- Established ICPs, personas, and messaging for the enterprise segment- Created playbooks, SOPs, and processes for project documentation, organic social, events, etc.

Experience

1. Assistant Marketing Manager

   enreap

   Apr 2025 — Present

Education

• Sardar Dastur Nosherwan Girls High School

  SSC

• Savitribai Phule Pune University

  Bachelor's Degree, Information Technology

• University of Pune

  Master of Business Administration (M.B.A.), Marketing

  2012 — 2014

Skills

• Search Engine Optimization (SEO)
• Scorm
• Market Research
• Customer Service
• Strategic Planning
• Consulting
• Business Intelligence
• Windows
• Marketing
• Customer Relationship Management (Crm)
• Business Development
• Digital Marketing
• Enterprise Software
• Crm
• Management
• Content Marketing
• Project Management
• Microsoft Word
• Web Content Writing
• Teamwork
• Team Management
• Cloud Computing
• Mobile Applications
• E-Learning
• Communication
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Sales
• Negotiation
• Newsletters