Ruchika Malhotra
Web Analytics Consultant | Adobe Analytics | Analysis Workspace | Data Visualization | Marketing & Communications | Project Manager | Data Privacy & Compliance
- Role
- Analytics and Modeling Consultant at Accenture
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ruchika Malhotra
Experienced Marketing Communications Specialist with a demonstrated history of working in…
Experience
Analytics and Modeling Consultant
Nov 2008 — Present
Work experience of more than 13 years in domains such as Market Research, Database Management and Customer Relationship Management (CRM) tools such as SMT, Sales force and Siebel. Also, market research tools such as Factiva, Hoovers, One source etc. Specialties• Create and maintain concise reporting dashboards for various business stakeholders, reporting on KPIswith a focus on actionable insights, design and implement analytics tagging strategies for clients,including technical troubleshooting Provide actionable recommendations based on building data dashboards (leveraging Adobe Analytics,Omniture, etc.) Organize relevant data to derive meaningful insights that can be relied upon to make strategic businessdecisions and present these findings clearly in PowerPoint and oral presentations. Evaluate online traffic trends and provide optimization recommendations to improve the website success Prepare reports from the analysis of our global websites usage and trends Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion rates Interpret data and provide conclusions that will bring positive business impact.
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