Ruchi Jain

About Ruchi Jain

Before embarking on my graduate degree at the University of Southern California, I come with valuable experience in the Communications & Social Media domain. During this time, I had the privilege of working with the Communications division at SPRD, a startup immersed in the Digital Marketing spectrum. This opportunity equipped me with the skills and expertise necessary to excel in the realm of social media management and public relations.I have a proven track record of successfully building, staging, and launching engaging social media campaigns. My experience includes writing detailed briefs and working cross-functionally to deliver compelling social media campaigns and promotions. I\'ve overseen asset direction, development, and approval processes with both internal and external partners, ensuring that campaigns are executed flawlessly and meet strategic objectives. A significant part of my role at SPRD involved staying attuned to the ever-evolving social landscape. I have consistently tracked trends, monitored social platforms, and analyzed campaigns and content. My special focus on short-form video development has enabled me to tap into the latest and most engaging content formats. This in-depth knowledge allows me to recommend innovative ways to reach new and existing audiences on social media, ensuring campaigns remain fresh and relevant. I worked as an Integrated Marketing Student Technician at Esri where I created landing pages on SharePoint, Email QA, UTM Tracking links, Adobe Analytics, Power BI, created Trello dashboards, understood using CRM and marketing automation software and authored emails campaigns on Salesforce Pardot. Furthermore, my experience includes the development of comprehensive reports that surface organic campaign performance. I pride myself on offering actionable recommendations based on data-driven findings. I understand the importance of using insights from social performance and community conversations to drive innovation and keep campaigns on the cutting edge.In addition to my technical expertise, my role at SPRD required me to collaborate closely with cross-functional team members and stakeholders. I am well-versed in effective teamwork, which is vital for successful campaign execution. Specialties- Marketing Campaigns | Public Relations | Social Media Marketing | Communications | Content Development | Growth Strategy | Email Marketing | Product Marketing | SEO

Experience

1. Social Media Coordinator

   Lucid Motors

   May 2024 — Present · Newark, CA, US

   Tracking key metrics such as audience engagement-Content creation and scheduling of social media posts-Maintaining awareness of the latest social media platform developments-Social Media campaign planning across social platforms

Education

• USC Annenberg School for Communication and Journalism

  Master of Science - MS, Digital Communication and Media/Multimedia

• University of Mumbai

  Kishinchand Chellaram College | Bachelor of Mass Media, Mass Communication/Media Studies

  2013 — 2016

Skills

• Microsoft Office
• Social Media
• Customer Service
• Management
• Marketing
• Microsoft Excel
• Leadership
• Public Relations
• Research
• Social Media Marketing
• Team Management
• Advertising
• Public Speaking
• Market Research
• Internal Communications