Ruchi Beedkar

About Ruchi Beedkar

I don’t just manage eCommerce—I scale it across borders.With 9+ years in the trenches of digital retail across India, Southeast Asia, and the Middle East, I’ve built a career turning product pages into performance engines—on Amazon, yes, but also Flipkart, Noon, Namshi, Shopee, Lazada, and the fast-rising world of quick-commerce.Currently leading E-commerce for Hasbro across India & Singapore, I drive close to 50% of India’s revenue online—owning platform strategy, P&L, and execution from ASIN to ACoS.🧠 Core Strengths• Marketplace Expertise: Amazon (IN, SG, AE, SA), Flipkart, Noon, Namshi, Shopee, Lazada• 🧩 Strategy: GTM, JBP, ASIN-level planning, retail readiness• Marketing: AMS, Flipkart Ads, SEO, PDP optimization• Analytics: Amazon PI, Brand Analytics, Power BI, Advanced Excel• Ops: Forecasting, inventory planning, reconciliations, launch management Key Wins• Achieved revenue parity with 25% assortment via smart promotions• Recovered high-revenue channels hit by import restrictions• Cut ACoS by 40% while scaling AMS & Flipkart Ads to drive 50%+ GMS• Expanded footprint via Swiggy, BlinkIt, Zepto, Myntra, Nykaa, F&P in gifting & Q-commerce• Improved forecast accuracy by 32%, reducing stock-outs and dead inventory• 🤝 Led platform reviews (Amazon, Flipkart, Lazada, Shopee) to unlock incremental revenue🤝 Why MeI thrive where data meets hustle. Whether it\'s building global playbooks or adapting to local nuances, I connect platforms, partners, and performance with a full-stack eCommerce mindset.Amazon may lead the charge, but I’m fluent in every marketplace that matters. Let’s connect if you’re looking for someone who’s grown brands across platforms, regions, and revenue brackets.

Experience

1. Business Manager, Ecommerce India and Singapore

   Hasbro

   Mar 2023 — Present · Mumbai, IN

   Managed P&L for Ecommerce division, driving revenue growth through strategic pricing and promotions.• Led joint business planning initiatives to expand marketplace presence and optimize product display pages.• Conducted competition analysis to identify growth opportunities and enhance category performance.

Education

• Gujarat Technological University

  Bachelor of Engineering, Computational Science

• Delhi School of Economics

  Master of Business Administration, International Business

• Government Engineering College, Gandhinagar

  Bachelor of Engineering (B.E.), Computer

  2010 — 2014

• Delhi School of Economics

  Master of Business Administration (M.B.A.), International Business

  2014 — 2016

Skills

• Management
• C++
• Talent Management
• Human Resources
• Powerpoint
• Microsoft Excel
• Marketing
• Market Research
• Sourcing
• Leadership
• Teamwork
• Business Development
• Team Management
• C
• Microsoft Office
• Microsoft Powerpoint
• Vendor Management
• Employee Relations
• Research
• Recruiting
• Employee Engagement
• Talent Acquisition
• Performance Management
• Strategy
• Microsoft Word
• Customer Relationship Management (Crm)