Ruchi Soni

About Ruchi Soni

P&L Management | Brand Growth & Expansion | Marketplace & Quick Commerce…

Experience

1. Ecommerce Manager

   Gemsmantra

   Jan 2025 — Present · Noida, IN

   Drove strategic initiatives in Marketplace & Quick Commerce Management across platforms like Amazon, Flipkart, Blinkit, Zepto, Instamart, and Bigbasket—focusing on operations, marketing, and brand growth.• Onboarded and scaled brands on Q-commerce platforms, improving product visibility, availability, and conversions.• Optimized listings with effective pricing, content, and promotions to boost rankings and delivery efficiency.• Managed stock, assortment, and replenishment planning to reduce OOS rates and improve fill rates.• Coordinated with supply chain, warehouses, and dark stores for last-mile fulfillment and inventory balancing.• Monitored Q-commerce analytics to track bounce rates, conversions, and delivery success metrics.• Executed data-driven eCommerce strategies across digital sales channels.• Worked closely with marketplace account managers to align on monthly and quarterly business plans.• Led a team of 5–7 across business development, execution, and performance enhancement.• Built strong client relationships, aligning brand goals with tailored solutions.• Conducted competitor research and market analysis to identify trends and guide strategic planning.• Set and tracked KPIs to measure marketplace performance and campaign effectiveness.• Used Amazon Advertising Console, Brand Analytics, Helium10, and in-house SAAS tools for optimization.• Created performance reports to enable data-driven decision-making and highlight growth levers.• Conducted A/B testing to enhance user engagement and conversion rates.• Grew organic traffic through SEO content and improved user experience.• Integrated platforms like Unicommerce and Browntape for operational efficiency.• Oversaw Amazon FBA/FBF operations, including logistics, reimbursements, and inventory planning.• Built pricing models ensuring profitable margins after ad spends and platform fees.• Collaborated cross-functionally to launch new product lines, achieving up to 25% revenue growth.

Education

• Presentation Convent School - India

  High School Examination

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA

• Presentation Convent School - India

  Intermediate Examination

• Dr. B. R. Ambedkar University, Agra

  Bachelor of Commerce - BCom

  2017 — 2020