Ruchi Shukla

About Ruchi Shukla

With over 9 years in fintech and BFSI marketing, I specialize in driving digital strategies that accelerate growth, customer acquisition, and brand engagement. From leading 360-degree campaigns at HDFC Bank to executing large-scale multi-channel marketing at Bajaj Finserv, my approach blends strategic vision with hands-on expertise in digital, SEO, content, performance, and analytics.Highlights include doubling investment product growth, tripling lead generation across financial services, and reducing customer acquisition costs by 20%. My cross-functional leadership and skill with platforms like Google Analytics, PowerBI, and major MarTech tools enable data-driven decision-making and impactful business outcomes.Let’s connect if you’re building innovative financial products or scaling digital marketing in BFSI and fintech.Specialties: Digital Marketing, SEO, Content Strategy, Marketing Automation, Analytics, PPC, Social Media, Brand Campaigns, CRM, Attribution, Cross-Functional Leadership, Fintech & BFSI, Customer Acquisition, Vendor Management, Budget Planning, Campaign Management.

Experience

1. Assistant Vice President

   HDFC Bank

   Jun 2023 — Present · Mumbai, IN

   Led double-digit organic growth and digital acquisition for investments (Demat, Mutual Funds), insurance (life & non-life), and liability products (corporate salary accounts, savings accounts) through strategic SEO, content-driven hyper personalised campaigns, and data-backed optimization.Managed the entire customer life cycle management for liability products, including acquisition, onboarding, cross-sell, up-sell, usage, proactive and reactive retention strategies—delivering enhanced customer engagement and business growth within the BFSI ecosystem.Oversaw digital acquisition and nurturing for third-party financial products like Demat and mutual funds by leveraging internal digital channels, SEO, and tailored content, ensuring sustained lead quality and conversions.Executed acquisition and nurturing strategies for insurance products in collaboration with partners such as HDFC ERGO, HDFC Life, Niva Bupa, Aditya Birla, and TATA AIA using integrated digital campaigns, content marketing, and SEO to boost brand presence and customer trust.Delivered 15% growth in key liability product milestones by optimizing CRM-driven personalized journeys, marketing automation, and 360° multi-channel campaigns including SEO, digital PR, paid media, and cross-functional coordination.Directed comprehensive 360° multi-brand campaigns for HDFC Bank and partners (HDFC Securities, HDFC ERGO, HDFC Life, Niva Bupa, Aditya Birla, TATA AIA) managing product journeys from onboarding and activation to cross-selling, up-selling, and retention.Partnered with cross-functional teams to align SEO, content, paid media, and analytics strategies with overarching business objectives and customer lifecycle goals.Leveraged analytics platforms like Google Analytics, Power BI, and Google Search Console to monitor campaign effectiveness, customer lifecycle KPIs, and optimize marketing spend for maximum ROI.

Education

• Dr.vsics

  Bachelor’s Degree, Computer Programming

  2010 — 2013

• School of Management – UAi

  Master of Business Administration (M.B.A.)

  2014 — 2015

Skills

• Video Production
• Search Engine Marketing (Sem)
• Digital Marketing
• C
• Digital Media
• Campaign Management
• C++
• Catalog Management
• Management Information Systems (Mis)
• Web Marketing Strategy
• Microsoft Office
• Animated Video
• Html
• E-Commerce SEO
• Java Applets
• Media Planning
• Photoshop
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Media Buying
• Online Advertising
• Email Marketing
• Asp.net