Ruchi Parikh

Content Strategy Lead @Rank My Business India

Bengaluru, KA, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2019 — Present

Content Strategy Lead @Rank My Business India

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Mumbai, IN

My role entails taking care of brand communication strategy & content creation, for our top tier clients across different verticals, and creating engaging, impactful content that drive real marketing results. Team Management is an integral part of my role here. I lead a team of ~20 budding writers and take care of hiring, mentoring, upskilling and performance appraisals, along with with regular QC on work deliverables to ensure smooth, hassle free work.I\'ve also contributed to improving workflow efficiency, through optimization of available resources. Apart from this, I create thought leadership content on behalf of company directors for a diverse set of online publications.The most exciting part about my day is to don a new persona almost everyday, as I create and direct content strategy for a wide array of clients.

EDUCATION

N/A

Vitality Living College

Neuro-Linguistic Programming, Hypnosis, Breakthrough Coaching

2003 — 2006

St. Xavier's College

BMM, Mass Media

2006 — 2007

Xavier Institute of Communication, Mumbai

PGDMA, Advertising, Marketing

2001 — 2003

Narsee Monjee College of Commerce and Economics

HSC, Commerce

2010 — 2011

Mumbai University

Master of Arts (M.A.), Sociology

SKILLS

Customer InsightBranding & IdentityOnline AdvertisingBrand ManagementMobile AdvertisingMarketing StrategyMedia PlanningMedia BuyingCopywritingIntegrated MarketingCreative DirectionSocial Media MarketingStrategic CommunicationsManagementMarketing ManagementCreative StrategyMobile MarketingDirect MarketingMarket ResearchSocial MediaMarketing ResearchBusiness DevelopmentDigital MarketingDigital StrategyCrmDigital MediaBrand DevelopmentAdvertisingStrategyInteractive AdvertisingBrand ArchitectureOnline MarketingMarketing CommunicationsMarketingSemStrategic Brand Positioning

ABOUT RUCHI PARIKH

A multi-channel marketing communications professional with 16+ years experience in…

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Ruchi Parikh — Content Strategy Lead at Rank My Business India in Bengaluru, KA, IN | Unifers