Ruchi Mehta
Brand head - American Tourister
- Role
- Assistant Director Marketing at Samsonite
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ruchi Mehta
I am work in progress! Building brands is my passion! Weaving stories is my…
Experience
Assistant Director Marketing
Oct 2010 — Present
As the brand head for Samsonite, my role is about strategy and category management. This role is truly dynamic covering all aspects of product. This includes portfolio planning and rationalisation, pricing decisions, gross revenue and margins and marketing related activities. This role also provides the rich experience of handling an international brand set in a premium market.
Skills
- Marketing Management
- Marketing
- Team Management
- Market Research
- Segmentation
- Brand Management
- Marketing Strategy
- Merchandising
- Management
- Pricing
- Retail
- Strategic Planning
- Strategy
- Pricing Strategy
- Leadership
- Advertising
- Product Development
- Competitive Analysis
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